Brainstorm Speaks at Lugar Excellence in Public Service Session

[Indianapolis, Indiana] -
Brainstorm principal Bart Caylor addressed some of Indiana's most prominent women leaders at the recent Lugar Excellence in Public Service Session, a program founded by U.S. Senator Richard Lugar, Judy Singleton, State Senator Teresa Lubbers, and Executive Director Sandi Huddleston.

Each year up to twenty outstanding Republican women are chosen for the program through a competitive process that selects attendees with diverse personal and professional life experiences from all age groups and every corner of Indiana.

Caylor delineated how to maximize the effectiveness of an integrated new media communication initiative with an array of modern day strategies aimed at reaching specific target audiences in an increasingly complex and ever-changing mix of online media offerings. He cited fact-based examples, consumer trends and best-of-class industry tactics to demonstrate the need to carefully consider the constructs of any new media action plan.

Please feel free to download the address outline notes below:

Lugar Address Notes.pdf  100 KB

About Brainstorm
Headquartered in Indianapolis, Brainstorm is a strategic concept development, branding, and design firm specializing in fusing brand strategy and proven business solutions with integrated web, print, and interactive solutions. Brainstorm offers its products and services throughout the United States. Its diverse clients include leaders in consumer electronics, higher education, manufacturing and medical diagnostics. Founded in 1995, the company is privately held. To learn more about Brainstorm, visit the company’s website at www.brainstormbrand.com.

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