Innovative, creative, leading edge...
“ Their tag, ‘because we think harder,‘ is really true and actually doesn't give justice to their efforts... innovative, creative, leading edge design and collaborative ownership. That's Brainstorm.“
Joe Denis, Global Marketing Director Motorola
Motorola, an established brand in the wireless technology industry, was in the midst of concepting revolutionary products that promised to secure their hold in the aggressive mobile phone sector. What they needed was a radically new proof-of-concept process that would accurately and drastically shorten the development window before product could reach the market. Motorola contacted the new media team at Brainstorm to quickly condense highly technical engineering documents into a dynamic marketing tool.
Solution
Brainstorm responded by creating CD-ROM sales and marketing materials that included fully functional interactive product simulators. Channeling their expertise with technology and multi-media, the Brainstorm team designed an engaging experience providing training and sales opportunities for corporate executives, internal and external constituents, as well as end client training of the product concept via web delivery. The creation and use of Brainstorm’s revolutionary tools promised to shrink Motorola’s product launch cycle from months to weeks, permitting carriers to preview customization options and streamlining focus group feedback before one physical phone would be assembled.
Outcome
Brainstorm’s fluid solution—combined with their knowledge of what it takes to bring a product to market—was the answer that Motorola needed. Brainstorm is now viewed as a valued development partner within the corporation. The new media team has expanded its contributions to the company by delivering additional solutions—from navigational expertise to original music scores; from concept development to the attention to detail—through the creation of interactive tutorials, user interfaces, and product demonstrations. The Brainstorm connection has significantly contributed to Motorola’s competitive edge. It is this depth of thinking that will continue to strengthen the Motorola/Brainstorm partnership as they work with intelligent and innovative solutions that revolutionize the development and delivery of communication technology.
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The creation and
use of Brainstorm’s revolutionary tools promised to shrink Motorola’s product
launch cycle from
months to weeks.
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